AI is becoming a place people book, not just a place they search. Today Sigtrip is available on Oracle Cloud Marketplace — the connection that turns an AI recommendation into a real reservation. Hotels running Oracle OPERA Cloud can now accept direct bookings inside AI assistants, starting with ChatGPT, with every confirmation landing straight in the system the front desk already runs.

One integration, into the system you already run

The booking path runs through the Oracle Hospitality Integration Platform (OHIP) — the certified connection into your OPERA Cloud property-management system. It's a single integration, not a second inventory to keep in sync: live availability and real-time rates flow into the AI conversation, and the confirmed reservation writes back to OPERA Cloud. A guest only ever sees what's actually bookable, and your team manages the stay exactly where they do today.

Visibility and bookability — both halves of AI distribution

Getting recommended and getting booked are two different jobs. Sigtrip does both:

  • AI Visibility— measure and improve how AI assistants describe and recommend your property. You get direct-booking-path integrity plus AI-native traffic and conversion analytics: the signals standard channel reports don't show.
  • AI Direct Bookings — the whole reservation happens inside the AI conversation. The guest searches, picks a room, and confirms without leaving ChatGPT, while Sigtrip runs the checkout on your behalf.
What stays with the hotel

The booking lands in your hotel's own system, and the guest relationship stays yours — no OTA sitting between you and the person who just chose your property. You add AI assistants as a direct channel without handing over the margin or the guest data.

AI is becoming a booking channel, not just a search channel. Sigtrip lets our properties accept direct bookings inside that channel from day one — keeping the booking, the margin, and the guest relationship with us, not an OTA. The Rally Hotel in Denver was the right first property to prove it works.Matt Schwartz, CTO, Sage Hospitality

Live today, with a first cohort of independent hotels

The integration is live now — you can experience it in ChatGPT at sigtrip.com/chatgpt. Sigtrip is launching with a cohort of independent hotel groups as different as the cities they call home, from historic urban landmarks to design-forward modern properties, all building toward AI-native distribution from the start. Sage Hospitality — one of the most respected independent operators in the U.S. — is the launch management partner, beginning with The Rally Hotel in Denver. More properties are in active onboarding.