Sigtrip shows exactly how each engine ranks you against your comp set — and whether it hands the booking to you or an OTA.
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QwenChatGPTGoogle AIPerplexityClaudeCopilotDeepSeekGrokMeta AIQwenHow Sigtrip works, in 70 seconds. A film with fictional hotels: an AI assistant answers a traveler without naming the hotel, Sigtrip shows what AI says engine by engine, fixes it with a page built from facts the hotel confirms, on the hotel’s own domain, and the guest books direct inside the conversation. Music only; every on-screen line is in the transcript below.
Every line that appears on screen, in order. The film has no narration; the music is synthesized. Everything from the first fictional hotel to the end card is sample data about fictional hotels, and the film says so on screen: [ SAMPLE DATA · FICTIONAL HOTELS ]. The one real figure (0:15) carries its source.
0:00 Opening
Sigtrip.
AI Visibility · AI Actions · AI Direct Bookings
Your guests are asking AI.
Are you the answer?
A traveler types into an AI assistant: “Quiet hotel near Grand Central, with a real desk?”
0:05 The answer leaves the hotel out
AI assistant
Traveler: “Quiet hotel near Grand Central, with a real desk?”
Assistant: “Here are three good options near Grand Central:”
1. Veldrin Herald Square (Midtown)
2. Marbreck Murray Hill (Murray Hill)
3. The Thornquist Midtown East (Midtown East)
View deal on a booking site → Opening a booking site…
Three hotels. None of them yours.
The guest books somewhere else.
0:15 What we measure
1 in 2 times ChatGPT recommends a hotel, it doesn’t cite the hotel’s own website.
Source: Sigtrip AI Hotel Ranking · ChatGPT · 18 US markets · 21,160 answers · Aug–Sep 2026
And nobody at the hotel sees these answers.
0:20 Sigtrip
Sigtrip shows you what AI says.
0:22 Engine by engine
Sigtrip: Reading the answers, engine by engine
Engine by engine, see where you stand.
On screen, the Sigtrip dashboard (sample data): “Visibility by engine” for Kestwyn Grand Central: ChatGPT 17, Perplexity 17, Claude 8, Gemini 7, Grok 1, DeepSeek 0, Qwen 0. DeepSeek and Qwen are marked “Not named here”.
0:30 The comp set
Sigtrip: Comparing you with your comp set
Side by side with your comp set.
On screen, the dashboard’s comp-set leaderboard (sample data), share of comp-set sightings: 1 Veldrin Herald Square 19% (marked “Who AI names first”), 2 Marbreck Murray Hill 17%, 3 The Thornquist Midtown East 16%, 4 Hotel Quillard 15%, 5 Belvane Bryant Park 14%, 6 Kestwyn Grand Central 6% (marked “You”), each with what AI praises it for.
0:35 The blind spot
Sigtrip: Finding the questions you’re missing
And the questions you’re missing.
On screen, the dashboard’s answers table (sample data):
“Best business hotels near Grand Central Terminal in New York”: marked “Not named by any engine”
“Where should I stay in Midtown East for a three-night work trip?”
“Quiet hotels close to the Midtown East offices for early-morning meetings”
Weakest spot: Location questions near Grand Central Terminal. “Kestwyn Grand Central is named in 0 of the 14 location answers about Midtown East — its worst theme. Veldrin Herald Square answers those questions on its own site; newyork.kestwynhotels.com does not have a page that does.”
0:42 The fix starts with facts
Sigtrip: Gathering your facts
Then it fixes it, from facts you confirm.
Your facts (from Website · Hotel settings):
Location: Two blocks from Grand Central. Confirmed
Rooms: Real desks, free wifi. Confirmed
Meeting rooms: Four, off the lobby. Confirmed
Breakfast, weekdays: 6:30 a.m. (website) · 7:00 a.m. (hotel settings). Sources disagree
Sigtrip: Waiting for you
Which is right? Pick one, and every page uses the same answer. 6:30 a.m. / 7:00 a.m.
The hotel picks 6:30 a.m. Breakfast, weekdays: 6:30 a.m. Confirmed
Sigtrip: Fact confirmed
Pages only state facts you’ve confirmed.
0:47 The page
Sigtrip: Writing your page
A page that answers the question.
Address bar: Draft · not published
A browser shows the page in Kestwyn Hotels’ own brand (sample data): “Staying near Grand Central Terminal: Kestwyn Grand Central”. “Which hotel is closest to Grand Central Terminal for a work trip? Kestwyn Grand Central is a 3-minute walk from Grand Central Terminal, on East 43rd Street. It has 214 rooms with real desks, wifi that is free in every room and meeting room, and four meeting rooms off the lobby — set up for teams in Midtown East for a few days.”
The page scrolls on to its next heading: “What two blocks from Grand Central gets you”.
Sigtrip: Publishing on your domain
Address: explore.newyork.kestwynhotels.com/staying-near-grand-central-terminal
Sigtrip: Live on your domain
Live on your domain
0:52 On the hotel’s own domain
On your own domain. Your main site stays as it is.
explore.newyork.kestwynhotels.com: New page · live
newyork.kestwynhotels.com: Your main site · untouched
0:55 Booked direct, inside the conversation
Guests book direct, right in the conversation.
AI assistant
Traveler: “Can I book Kestwyn Grand Central for Dec 9–11?”
Assistant: “Yes. It has rooms for Dec 9–11, two blocks from Grand Central.” Link: explore.newyork.kestwynhotels.com
Kestwyn Grand Central · Dec 9–11 · 2 nights · King room · Live rate, direct with the hotel · Book direct
Traveler: “Book it.”
Assistant: Booked direct. Kestwyn Grand Central · Dec 9–11 · 2 nights. KGC-48213 · In the hotel’s own system.
Direct reservation · No OTA commission
1:02 End card
Your guests are asking AI.
Are you the answer?
Sigtrip.
Check your hotel free at sigtrip.com
[ SAMPLE DATA · FICTIONAL HOTELS ]
Three products, one outcome — AI demand becoming direct revenue. Sigtrip shows you what AI says about your hotel, fixes what it gets wrong, and captures the booking before an OTA can take its cut.
Sigtrip asks the engines your guests use the questions they actually ask. You see where you’re named, where a competitor is named instead, and where an OTA ends up with the booking.
We write pages that answer the questions you’re losing, using only facts you confirm. They’re published under your hotel’s domain, and your main site isn’t touched. You approve the work; we do it.
When an assistant recommends you, the guest books on the spot at your live rates, and the booking lands in your hotel’s own system. No OTA commission.
A year ago this channel didn't exist. Here's what shipped while everyone was still optimising for Google.
ChatGPT App Directory opens — hotel booking moves natively into AI chat.
Marriott negotiates priority placement inside Google AI Mode.
Hyatt launches a branded ChatGPT app. Reports +20% group sales productivity.
of travelers now use AI during trip planning.
Simon-Kucher, 2026
lift in ChatGPT referrals to travel sites, year over year.
Semrush, 2026
The distribution layer is being rewritten. Hotels that move now set the defaults — before the OTAs do.
No. No one can promise a hotel a score, a ranking, or an AI recommendation, and we don’t. AI assistants are non-deterministic — ask the same question twice and you can get different hotels back. Every plan measures your AI visibility and shows you what to fix.
How ChatGPT describes and ranks your hotel. Your free scan puts your hotel in front of ChatGPT — the engine your guests already ask — and shows exactly where and how you appear. It’s free, with no sign-up, and the results come by email. Perplexity, Google AI and Claude come with a plan.
No. The free scan and AI Visibility read what AI engines say about your hotel, so nothing on your site changes. With AI Actions, after a one-time setup, guided by us, your new pages live on your own domain alongside your main site, and your main site stays exactly as it is.
The free scan checks ChatGPT. On paid plans, each model slot measures your hotel on one model every day: Pro has 3, starting on ChatGPT, Perplexity and Google AI (Gemini); Lite has 1, starting on ChatGPT. On Lite and Pro you can switch a slot to ChatGPT, Google AI, Claude, Perplexity, Grok, DeepSeek or Qwen.
Yes. Sigtrip works alongside your agency, not instead of it. With AI Actions, the new pages sit next to your main site, which your agency keeps running just as it does today. We guide the one-time setup and handle everything for the new pages, so there’s no extra agency work to pay for.
Reach the millions of travelers using AI to discover and book hotels — and turn that demand into direct, commission-free revenue.
