Join the AI movement

Reliable execution
for AI bookings.

AI platforms will not support fragmented hotel-by-hotel booking flows. They will rely on one shared execution layer that can complete bookings reliably, at scale.

Join the Network See How It Works

Lisbon

Paris

Dubai

Rome

Barcelona

Berlin

London

Sigtrip

App users enable per category

OTA commission per booking

2B+

AI users addressable today

The Two Paths

Fragmented integrations do not scale.

What scales is not thousands of separate integrations — what scales is one reliable execution layer that connects hotel supply to AI-native booking flows.

Scenario A · Fragmentation

The Solo Trap

If every hotel group builds its own proprietary AI integration, the user burden becomes unsustainable. Guests compare 5 hotels — they don't install 5 apps.

User flow — book 5 hotels

Guest intent Compare 5 properties

Friction cost Unsustainable

Result Churn to OTA

Hotels fragment. OTAs consolidate. History repeats.

Scenario B · Aggregation

The Collective Win

By aggregating inventory into a single utility, Sigtrip matches the OTA's convenience without the commission. One tool. All hotels. Zero friction.

User flow — book 5 hotels

Guest intent Compare 5 properties

Action required Enable 1 tool

Friction cost Near-zero

Result Direct Conversion

Hotels aggregate. OTAs lose the channel. Sovereignty restored.

Strategic Outcomes

Two futures. One choice.

The window to own AI hotel distribution is measured in months, not years. Platform defaults are forming now. Hotels that aggregate early set the standard. Those that wait inherit it.

Path 01 · Recommended

Hotel Sovereignty

Hotels shape the channel collectively. Early adopters become the default in AI recommendations — building a structural moat before the window closes.

Data Ownership You own the guest record, behavioral data, and booking history. No platform intermediary.
Economics Platform subscription + low variable transaction fee. Lighter than OTA commissions and aligned with booking value.
Leverage High — network compounds. The more hotels join, the more AI platforms integrate, the more value for all.

Path 02 · Default Outcome

OTA Dominance

OTAs repeat the internet-era playbook. They aggregate. Hotels fragment. The same power dynamic that captured hotel.com revenue repeats in AI.

Data Ownership OTA owns the guest relationship. Hotel receives booking confirmation. Guest is the OTA's customer.
Economics 15–25% per booking. The same fee structure that has extracted hundreds of billions from hospitality since 2000.
Leverage None — hotel is a supplier to an OTA-owned AI channel. Rate parity clauses apply. No exit.

Network Principles

How the model holds.

One Integration, All Platforms

A hotel integrates once with Sigtrip. That single connection propagates to every AI platform in the network — ChatGPT, Claude, Gemini, and every agent that follows.

Protocol-Level, Not App-Level

Built on MCP — the same open standard that AI platforms already support. Hotels aren't listed in an app store. They become callable infrastructure at the protocol layer.

Aligned Incentives, Permanently

Sigtrip combines a platform subscription with a variable transaction fee tied to completed bookings. Hotels pay for AI distribution control, and Sigtrip participates as booking volume grows.

First-Mover Compounds

Platform defaults are trained on early data. Hotels that appear in AI recommendations now will train the model's preference. Late entrants don't start from zero — they start from behind.

Sanctioned, Not Scraped

AI platforms need official, rate-limited, authenticated data channels. Scraped data will be blocked at scale. Sigtrip is the sanctioned path — invited in by hotels, trusted by platforms.

The Window Is Now

OTAs took 10 years to lock in the web distribution layer. AI will compress that to 24 months. The network that owns hotel inventory in 2025–2026 owns the channel for the next decade.

Reliable execution for AI bookings.