GAME THEORY

The Network Effect.

In an AI ecosystem, discoverability is binary. You are either the enabled tool, or you are invisible. Aggregation is the only mathematical path to becoming the enabled tool.

USER BEHAVIOR AXIOM

Travelers will enable ONE comprehensive booking capability. They will not enable fifty individual hotel apps.

SCENARIO A: FRAGMENTATION

The Solo Trap

If every hotel group builds their own proprietary AI app, the user burden becomes unsustainable.

User Intent Compare 5 Hotels
Requirement Enable 5 Apps
Result Churn to OTA
SCENARIO B: AGGREGATION

The Collective Win

By aggregating inventory into a single utility (SigTrip), we match the OTA's convenience without their commission.

User Intent Compare 5 Hotels
Requirement Enable 1 App
Result Direct Conversion
STRATEGIC OUTCOMES

Path 1: Hotel Sovereignty

Hotels shape the channel collectively.

  • > Data: You own the guest record
  • > Cost: SaaS Fee
  • > Leverage: High

Path 2: OTA Dominance

OTAs repeat the internet-era playbook.

  • > Data: OTA owns the guest
  • > Cost: 15-25% Per Booking
  • > Leverage: None