Sigtrip AI Visibility | What AI Says About Your Hotels. Measured. Managed.

The invisible moment.

A booking decision just happened. You weren't in the room.

When a traveler asks ChatGPT "best boutique hotel in Venice under €300," an answer appears in under two seconds. Five hotels. Reasons for each. A link to book.

You don't know if your property was in that answer.
You don't know which competitor appeared instead.
You don't know what reasons the AI gave, or whether last week's answer was different.

That is the moment the booking decision is made.

44%

of travelers use AI during trip planning.

Simon-Kucher, 2026

300%

lift in ChatGPT referrals to travel sites year-over-year.

Semrush, 2026

$230K

in OTA commission on a single 100-room hotel per year — at 25% OTA share, 18% commission.

Sigtrip estimate

Bottom line: The AI channel is already shaping which hotels get booked. Most hotel groups have no instrument to measure it and no tool to act on it.

AI Visibility is that instrument.

One product. Three depths.

Start in 30 seconds. Scale to the full portfolio.

AI Visibility — Free

Free · Always

Know where you stand before you decide what to do.

What it does:

Scans ChatGPT, Claude, Gemini, Perplexity, Copilot, and AI Overviews
Uses the queries your travelers are actually asking
Detects whether your property appears, what rank, what reasons the AI gives, and which competitors appear instead
Delivers a full report in under 60 seconds

What you get:

Visibility score per engine
Blind spot score — the percentage of AI queries where a competitor shows up instead
Top 3 competitors appearing in your place, with the reasons AI cites for each
One-paragraph summary of the most actionable gap

Limits

1 property per scan · 3 scans per property/month

Cost

$0 — no account required

Run your first scan →

AI Visibility Pro — From $199/month

Paid

The daily instrument panel for revenue managers who treat AI as a channel.

Daily monitoring across all engines. Per-persona scores. Competitor benchmarking. And the metric that no other GEO platform can offer: how much of your booked revenue came from AI visibility.

Core metrics:

MetricWhat it answers

Visibility indexAre we better or worse than yesterday?

Comp-Set Rank (AI vs Organic)Where does AI rank us within our comp set vs where Google does — the single-number test of AI readiness.

Persona scoresWhich guest segments is AI sending us — and which isn't it?

Engine breakdownWhich engines favor us vs suppress us?

Answer AccuracyWhat percentage of AI facts about our hotels are actually correct?

Booking Path IntegrityWhen AI recommends us, does the link route to a live direct booking — or an OTA?

AI-attributed revenueHow much of last week's bookings followed an AI search event?

Alerts:

Model drift — notified within 24 hours when a model update reshuffles rankings across your portfolio
Competitor surge — when a direct competitor's visibility jumps more than 15% in a week
Score drop — custom threshold, per property or portfolio-wide

Pricing

$199 / property / month — or $999/mo flat for groups up to 20

Request access → Talk to the team

AI Visibility Studio — Enterprise

Enterprise

Don't just measure what AI gets wrong about your hotels. Fix it.

Four autonomous agents that run on a schedule and publish corrections through your existing Sigtrip integration. No developer time. No new stack.

The agents:

Schema Agent

Generates and maintains Hotel and LodgingBusiness JSON-LD structured data for every property. Updated automatically when PMS data changes. AI engines cite structured data first — if yours is missing, a competitor's isn't.

AI Knowledge Base

A structured, auditable source of truth for every property. Each entry carries a confidence tier: Guess (AI inferring, no verified source — highest priority to fix), Confirmed (hotel team reviewed), or Live (pulled from the Booking Core in real time). Curation uses 5-LLM consensus — when at least three of five models agree on an answer, it's pre-filled for hotel review. Teams confirm rather than draft.

llms.txt Agent

Generates and maintains the structured plain-text file that AI crawlers use to understand what your property is, what it offers, and how to book it directly.

Reviews Agent

Monitors when a resolved issue (upgraded WiFi, refurbished rooms, new restaurant) is still being cited as a negative by AI engines. Surfaces stale citations. Injects current facts into the next content cycle.

Intent Landing Pages Agent Unique

Generates transactional landing pages on the hotel's official domain for its top demand drivers — airports, convention centers, stadiums, universities, business districts, local attractions. Each page includes distance and transit time, a use-case narrative, relevant room types, and a live check-rates CTA powered by the Booking Core. These are not informational pages designed to be cited — they are transactional pages designed to capture booking intent and route it directly to a live reservation.

One integration, already live. Everything publishes through the Sigtrip MCP protocol. If your hotel is on Sigtrip AI Direct Bookings, AI Visibility Studio requires no additional integration work.

Talk to the team →

The Sigtrip advantage.

Other tools can tell you what AI says. AI Visibility tells you what it's worth.

Every GEO platform can scrape an AI response and score whether your hotel appeared. That part isn't hard.

What's hard is connecting that moment to actual revenue. To know not just that ChatGPT recommended your hotel, but that the guest who received that recommendation went on to book — and for how much.

No monitoring tool can do that. AI Visibility can, because Sigtrip owns the protocol that sits between AI recommendation and confirmed reservation.

01

Ground-truth revenue attribution

Most GEO tools infer that visibility leads to bookings. AI Visibility knows — because the MCP booking is ours. We match the recommendation event to the reservation, by hotel, date, and engine. No modeling. No sampling.

02

Live-inventory context

A generic tool can't distinguish between a hotel that's bookable and one that's sold out tonight. We can. When AI recommends a fully booked property, we know — and we can ensure the next recommendation is a property with availability.

03

Action through the existing pipe

Other tools produce a list of content fixes. AI Visibility Studio publishes them. The same protocol that returns live room rates returns optimized content back to AI engines. For a 50-property chain, that's the difference between a content backlog and an automated workflow.

Two products. One distribution strategy.

Visibility gets you recommended. AI Direct Bookings closes the deal.

AI Visibility and Sigtrip AI Direct Bookings are separate products. You can run AI Visibility without AI Direct Bookings, and most groups start that way.

But the two products are designed to work together. AI Visibility tells you which AI engines are recommending competitors instead of your hotels — and when it finds that gap, the natural next step is to make sure AI can actually complete a booking for your property, not hand the guest to an OTA.

AI Visibility AI Direct Bookings

What it does Measures and improves what AI says about your hotel Makes your hotel directly bookable inside AI assistants

The problem it solves AI recommends a competitor instead of you AI recommends you, but sends the guest to Booking.com

Who needs it first Any hotel group with AI visibility concerns Hotels that want 0% commission on AI-sourced bookings

Integration required None (free scan) or PMS read-only (Pro) Hotel's backend integration

Learn about AI Direct Bookings →

Why AI Visibility, not the alternatives.

Hotel-specific. Booking-integrated. The only platform that closes the loop.

Hotelrank

AthenaHQ

Lighthouse

AI Visibility

Hotel-specific features

✓

—

✓

Daily monitoring

✓

—

✓

Persona-level tracking

Limited

—

✓

Comp-Set Rank (AI vs Organic)

—

✓

Answer Accuracy tracking

—

✓

Revenue attribution

—

Partial

✓

Booking Path Integrity

—

✓

Content optimization

—

Basic

—

✓

Intent landing pages

—

✓

Direct booking integration

—

ChatGPT only

All engines

Price per property

€58–199/mo

$295/mo

Bundled

$199/mo

What AI says about your hotels. Measured. Managed.

A booking decision just happened. You weren't in the room.

Start in 30 seconds. Scale to the full portfolio.

AI Visibility — Free

AI Visibility Pro — From $199/month

AI Visibility Studio — Enterprise

Other tools can tell you what AI says. AI Visibility tells you what it's worth.

Ground-truth revenue attribution

Live-inventory context

Action through the existing pipe

Visibility gets you recommended. AI Direct Bookings closes the deal.

Hotel-specific. Booking-integrated. The only platform that closes the loop.

See what AI says about your hotels.
Before your competitors do.

What AI says about your hotels. Measured. Managed.

A booking decision just happened. You weren't in the room.

Start in 30 seconds. Scale to the full portfolio.

AI Visibility — Free

AI Visibility Pro — From $199/month

AI Visibility Studio — Enterprise

Other tools can tell you what AI says. AI Visibility tells you what it's worth.

Ground-truth revenue attribution

Live-inventory context

Action through the existing pipe

Visibility gets you recommended. AI Direct Bookings closes the deal.

Hotel-specific. Booking-integrated. The only platform that closes the loop.

See what AI says about your hotels.Before your competitors do.

See what AI says about your hotels.
Before your competitors do.