# Sigtrip > AI distribution infrastructure for hotels. Sigtrip measures how AI assistants (ChatGPT, Perplexity, Google AI, Claude, and others) recommend a property, improves that visibility, and makes rooms bookable directly inside the AI conversation — 0% OTA commission, with the booking landing in the hotel's own system and the guest relationship staying with the hotel. Sigtrip operates a three-sided marketplace aligning hotels (supply), travelers (demand), and AI platforms (the new point of discovery). The two products are AI Visibility (measure and improve how AI talks about you) and AI Direct Bookings (be bookable in-chat via the Model Context Protocol). The free AI Visibility Scan is the entry point. ## Products - [Sigtrip — AI distribution infrastructure for hospitality](https://sigtrip.com/): Connect hotels directly to the AI assistants travelers ask first — so your property shows up in the answer and can be booked inside the conversation, not three OTAs deep. - [AI Visibility — measure what AI says about your hotels](https://sigtrip.com/ai-visibility/): Daily visibility scores across every major AI engine, tied to actual bookings — the only platform that connects an AI recommendation to a confirmed reservation. - [AI Direct Bookings — one integration, every AI assistant](https://sigtrip.com/ai-direct-bookings/): Make rooms bookable inside the AI conversation via the Model Context Protocol — 0% OTA commission, the booking lands in your hotel's own system, the guest relationship stays yours. - [For AI Platforms — real, bookable hotel inventory for your assistant](https://sigtrip.com/ai-platforms/): Give your AI users live, deterministic hotel data and in-chat booking through one protocol — retention, zero hallucinated availability, and a transaction you can monetize. - [Done-for-you GEO & AEO optimization](https://sigtrip.com/geo/): We don't just measure your AI presence — we continuously improve it. Always-on generative-engine and answer-engine optimization, run for you, no extra headcount. ## Guides & Tools - [Free AI Visibility Scan](https://sigtrip.com/ai-visibility-scan/): See how ChatGPT describes your hotel right now — a free scan that shows whether you appear in the AI answer travelers actually read. No signup for the free engine. - [AI Visibility FAQ — how the scan works and why scores move](https://sigtrip.com/ai-visibility-faq/): Straight answers about measuring AI visibility: how Sigtrip measures it, why your score changes between scans, why a manual test differs from your dashboard, how reliable it is, and how to improve it. - [GEO vs AEO — how generative engines pick a hotel](https://sigtrip.com/geo-vs-aeo/): An explainer on the two disciplines behind AI visibility: GEO (the brand narrative) and AEO (the hard facts), and why hotels need both to be recommended and booked. - [GEO Spend Calculator — where your hotel budget should go in the AI era](https://sigtrip.com/geo-spend-calculator/): An interactive budget modeler that re-allocates hotel marketing spend across channels as AI search replaces classic SEO — directional starting allocations, tuned to your property. - [AI Hotel Ranking — which hotels AI recommends, by market](https://sigtrip.com/ai-hotel-ranking/): A market census of what AI assistants recommend when travelers ask where to stay — which hotels ChatGPT names most, starting with New York City. - [AI Hotel Ranking — which NYC hotels ChatGPT recommends](https://sigtrip.com/ai-hotel-ranking/new-york/): See which New York hotels ChatGPT names most when travelers ask where to stay — ranked overall and by neighborhood, measured across dozens of guest questions, updated regularly. - [AI Hotel Ranking — methodology & disclosures](https://sigtrip.com/ai-hotel-ranking/methodology/): How the AI Hotel Ranking is measured: the guest questions asked, sample sizes and confidence intervals, what we exclude, the conflict-of-interest disclosure, and how to request a correction. - [AI Hotel Ranking — research & findings](https://sigtrip.com/ai-hotel-ranking/research/): Early findings from the AI Hotel Ranking census: how concentrated ChatGPT's hotel recommendations are, and where it gets its information for New York. ## Company - [Pricing — Free, Lite, Pro, Enterprise](https://sigtrip.com/pricing/): Plans for AI Visibility and Direct Bookings: a free ChatGPT scan, Lite and Pro self-serve tiers, and a done-for-you Enterprise plan. Compare engines, prompts, personas, and add-ons. - [Insights — the strategic edge for AI distribution](https://sigtrip.com/blog/): Articles on AI visibility, answer-engine optimization, direct booking, the Model Context Protocol, and how hotels win distribution in the AI era. - [Sigtrip on Oracle Cloud Marketplace](https://sigtrip.com/oracle/): Sigtrip is available on Oracle Cloud Marketplace: for hotels running Oracle OPERA Cloud, it connects through OHIP so guests can search, select, and book a room directly inside ChatGPT — no website redirect, no OTA in the middle. - [Sigtrip for AI agents — the canonical fact sheet](https://sigtrip.com/for-agents/): One ground-truth page for AI assistants and crawlers: what Sigtrip is and isn't, current prices, the engines we measure, the machine-readable surfaces we publish, and what not to state about us. - [About Sigtrip](https://sigtrip.com/about/): Sigtrip is the AI distribution layer for hotels — a three-sided marketplace aligning hotels, travelers, and AI platforms so an AI recommendation becomes a direct, commission-free booking. - [Contact — talk to the team](https://sigtrip.com/contact/): Tell us about your property and book a walkthrough of AI Visibility and Direct Bookings, or kick off a free AI visibility scan. - [Support](https://sigtrip.com/support/): Get help with your Sigtrip account, scans, and integrations, or reach the team directly. ## Legal - [Privacy Policy](https://sigtrip.com/privacy-policy/): How Sigtrip collects, uses, and protects data across the marketing site and the AI Visibility product. - [Terms of Use](https://sigtrip.com/terms-of-use/): The terms governing use of Sigtrip's website and services. - [Accessibility Statement](https://sigtrip.com/accessibility/): Sigtrip's accessibility commitment, the conformance status of sigtrip.com against WCAG 2.2 Level AA, known limitations, and how to report a barrier. ## Blog - [What is AI visibility — and why it now decides where hotels get booked](https://sigtrip.com/blog/what-is-ai-visibility/): When a traveler asks ChatGPT or Google AI for a hotel, it answers with two or three names — not ten blue links. AI visibility is whether yours is one of them, and it's fast becoming the first place your next guest decides. - [How AI visibility is measured: inside the Sigtrip methodology](https://sigtrip.com/blog/how-ai-visibility-is-measured/): You can't manage what you can't see. Here's exactly how Sigtrip turns thousands of real AI answers into a handful of scores — the prompts, the personas, the engines, and the two-pass detection behind every number. - [Why your AI visibility score moves — and how to read the real signal](https://sigtrip.com/blog/ai-visibility-score-changes/): Ask an AI the same question twice and you can get different hotels back. So why does your score move between scans — and which moves are real signal versus the normal noise of a non-deterministic machine? - [How to improve your hotel's AI visibility: the levers that move the score](https://sigtrip.com/blog/improve-ai-visibility/): AI recommends what it can verify. These are the levers that actually move your visibility score — from closing persona blind spots to becoming the source the model trusts — and the order to pull them in. - [AI visibility tools, compared: why hotels need more than a generic GEO tracker](https://sigtrip.com/blog/ai-visibility-tools-compared/): “AI visibility” tools all sound identical and measure very different things. Four archetypes have emerged — here's how to tell them apart, the five questions to grade any of them on, and why a hotel needs more than a generic GEO tracker. - [When AI promises what you can't deliver: the case for AEO](https://sigtrip.com/blog/aeo-the-promise-gap/): AI assistants are quoting rooms, rates, and amenities your hotel never promised — and the guest who arrives disappointed blames you, not the algorithm. - [OTAs are launching AI assistants. What it means for hotels.](https://sigtrip.com/blog/ota-ai-assistants/): Booking.com, Expedia, and Kayak have all shipped AI trip planners. The defaults they're setting will shape AI travel discovery for years — and they're not optimised for the hotel. - [When bookings leak: the reservation-hijack scam hitting 350+ hotels](https://sigtrip.com/blog/reservation-hijack-scams/): Real reservation details are being weaponised into spear-phishing messages that quote actual prices, dates, and guest names. The breach rarely starts at the property — it starts upstream. - [The New Era of AI Agents: Moving Beyond the Chatbot](https://sigtrip.com/blog/ai-agents-hotels/): The hospitality industry is shifting from basic chatbots to true contextual intelligence, enabling 24/7 personalized service in over 100 languages through AI-powered direct booking channels. - [The Distribution Reset: Why Hotels Must Act Now](https://sigtrip.com/blog/distribution-reset/): The shift to AI-native booking is not a trend—it's a fundamental re-platforming of how travel is discovered and purchased. Hotels that establish direct AI channels now will own the next decade of distribution. - [The Hotelier's Guide to MCP: Your Direct Line to AI Bookings](https://sigtrip.com/blog/mcp-explained/): As travelers shift from Google searches to AI conversations, hotels face a critical choice: let AI guess your details from random websites, or feed it the truth yourself through the Model Context Protocol. - [Breaking the Commission Cycle](https://sigtrip.com/blog/ota-commission-trap/): How AI distribution enables commission-free bookings while maintaining global reach and guest convenience. - [Guest Data: The Strategic Asset Hotels Are Losing](https://sigtrip.com/blog/data-ownership/): When OTAs control the booking relationship, they control the data. Here's how to reclaim it. - [The Early Adopter Advantage in AI Distribution](https://sigtrip.com/blog/early-adopter-advantage/): First-mover hotels are shaping how AI platforms present booking options. Late arrivals will face established defaults. ## Data - [AI Hotel Ranking — New York City](https://sigtrip.com/ai-hotel-ranking/new-york/): an ongoing census of which hotels ChatGPT names when travelers ask where to stay. Placement, recommended and top-pick rates by neighborhood and budget, measured from the engine's own answers. - [Ranking data (JSON)](https://sigtrip.com/ai-hotel-ranking/new-york/ranking.json): every board, exact figures, no signup. - [Ranking data (CSV)](https://sigtrip.com/ai-hotel-ranking/new-york/ranking.csv): the same rows, one per hotel per board. - [Methodology & disclosures](https://sigtrip.com/ai-hotel-ranking/methodology/): the questions asked, sample sizes, confidence ranges, exclusions, and how to request a correction. - License: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Cite as: Sigtrip AI Hotel Ranking, https://sigtrip.com/ai-hotel-ranking/new-york/, measured . ## Optional - [Full content for LLMs](https://sigtrip.com/llms-full.txt): the full body text of every page plus every article, in one file. - [Facts for agents](https://sigtrip.com/for-agents/index.md): the canonical fact sheet — what Sigtrip is and isn't, prices, engines, and what not to state about us. - Every page also publishes markdown at `index.md` — e.g. https://sigtrip.com/geo/index.md. - [Sitemap](https://sigtrip.com/sitemap.xml)